The Ferrari factory tour you can't book, and everything you can

If you have typed "Ferrari factory tour" into a search bar, the honest answer comes from Ferrari itself: the Panoramic Tour "is completely different to the Ferrari Factory Tour as factory visits are only available to clients and F1 sponsors." That sentence sits on the official Factory Panoramic Tour page. The production lines at Maranello are not open to the public. There is no ticket, no queue and no way to ask.

We host guests half an hour from Maranello, and this is the misunderstanding that costs people the most: flights booked around a factory visit, then the discovery on arrival that what they bought is a bus ride. So this guide lists everything that does exist, with prices and durations. Everything here was checked at source on 25 August 2026, and prices change.

What Ferrari actually says about visiting its factory

Part of the confusion is Ferrari's own vocabulary. "Ferrari Factory Tour" means the private visits reserved for clients and Formula 1 sponsors; "Factory Panoramic Tour" is the thing the public can buy. Search engines do not make that distinction, and neither do the resellers. So a listing promising production lines or assembly workshops in Maranello is either mislabelling the shuttle or describing a different company.

The Factory Panoramic Tour: 45 minutes on a bus you never get off

A shuttle leaves the plaza in front of the Ferrari Museum in Maranello and spends 45 minutes inside the Ferrari site, along Viale Enzo Ferrari and around the Fiorano test track, used for competition and road car testing since 1972. A museum guide talks throughout, in Italian and English.

What you see through the glass is more architecture than machinery: buildings by Renzo Piano, Massimiliano Fuksas, Jean Nouvel and Mario Cucinella, whose e-building opened in 2024, plus the preserved historic plant and the factory entrance dating back to 1947. That gate is the most photogenic thing on the route, which brings us to the two rules that decide whether this is for you.

You do not get off the bus. Not at the track, not at the gate. And photography and video are prohibited for the whole ride: the published tour rules state that staff "will have the right to view the contents on the device if rules are not followed". The same document bans eating, drinking and smoking, and makes any breach grounds for immediate exclusion. Under-18s need an adult with them.

Factory Panoramic Tour	Price
Adults	€25.00
Students and over 65	€20.00
Under 19 accompanied by family members	€7.00
Minimum age to board	3 years

Ferrari also states that the tour "may be limited or cancelled at any time, according to the availability of the Fiorano track and/or the factory", possibly even after it has begun. A cancellation is refunded in full, which does not give you the afternoon back.

How to book it, and the two departure times that aren't true

The booking order is counterintuitive, and Ferrari's own advice runs against the obvious.

1. Check shuttle availability first for the date you want. It is Ferrari's own recommendation, and almost nobody follows it.
2. Then buy the museum ticket online. The tour is sold only to museum ticket holders.
3. Wait for the confirmation email with the booking code, without which you cannot proceed.
4. Then buy the shuttle seat, same date as the museum visit.

Get that order wrong and you hold a museum ticket for a day with no seats left. Note the asymmetry: museum entry is flexible within opening hours, but the tour departure cannot be moved, and you must be at the loading point ten minutes early. Voluntary cancellations are refunded only up to 18:00 the day before.

Now the part worth checking for yourself. Ferrari's page states there are "just two bus tour departure times per day (12:30 and 13:30)". That is not what the booking system shows. On 25 August 2026 the official Vivara Viaggi reservation page listed six departures for that day — 11:15, 11:30, 12:00, 12:30, 13:30 and 16:30 — and a different number almost every following day. The morning and late-afternoon slots were the emptiest.

So if you read ferrari.com and rearranged your day around two lunchtime slots, you planned against outdated information. Look at the live calendar: we are not printing a timetable that would be wrong next week.

There is also an Exclusive Panoramic Tour, a private shuttle for up to five people; Ferrari publishes no price, so ask museo@ferrari.com or Vivara Viaggi at booking@vivaraviaggi.it. When third-party sites sell a "private EcoTour of the Fiorano circuit", that is the same product with a markup.

The two museums, and the price that changes in May

The Ferrari Museum is at Via Alfredo Dino Ferrari 43 in Maranello; the Enzo Ferrari Museum is at Via Paolo Ferrari 85 in Modena, by the station. They are about 20 km apart, Ferrari allows 30 minutes between them, and each takes an hour to an hour and a half.

Admission is usually quoted as one number. It is seasonal, and the gap matters if you budget in January for June.

Ticket	September – May	June – August
One museum, adult (19+)	€27.00	€32.00
One museum, reduced	€22.00	€24.00
One museum, under 19 with family	€9.00	€12.00
Musei Ferrari Pass, both museums, adult	€38.00	€42.00
Musei Ferrari Pass, under 19 with family	€12.00	€18.00
Disabled visitors and children under 5	Free	Free

Hours are identical at both: 09:30–19:00 in April, May, September and October, 09:00–19:00 in June, July and August, and 09:30–18:00 from November to March. Last entry is 18:15 April to October and 17:15 November to March. Both close on 25 December and 1 January; Modena also closes on 17 February.

Four things from the official ticket page:

• Booking is not compulsory. There is no daily visitor cap and you can buy at the desk; online just saves the queue.
• There is no re-entry. One ticket, one entry: do not step out for lunch expecting to return.
• The Pass runs on a 48-hour window, so the museums can be split across two days.
• The Trenitalia Tper discount is real and rarely mentioned. Show a used Emilia-Romagna regional train ticket from the current year at the desk and one museum costs €20 instead of €27 or €32, both museums €32 instead of €38 or €42.

Online purchases carry a Vivaticket fee of €0.40 to €0.80 plus VAT by ticket value.

One caveat as we write: Ferrari notes on its site that "renovation work is currently in progress at the Museum in Maranello", with temporary worksites, while stating that the same number of cars remains on display. No end date is published. For the shuttle between the two museums and doing all of this without a car, see the Ferrari and Lamborghini museums from Modena.

The extras you can add inside the museums

Each is separate from admission, with its own catch.

The simulators. Maranello has an F1 rig at €30, Modena a GT simulator inspired by the SF90 Stradale at €25: one run, seven minutes at the wheel with a technician beside you, on eight circuits from Monza to Spa. They sit outside the exhibition area, so you can do them before or after.

The Pit-Stop Experience. A timed tyre change on a real Formula 1 car, three people per wheel. Prices are per group, not per person: €100 for 2–6 people, €150 for 7–12, €180 for 13–18, €250 for 19–30, VAT included, minimum two participants and five working days' notice.

Guided tours. Sixty minutes, up to 20 people, €200 per group plus admission, booking compulsory, Italian and English slots online.

Fifteen minutes on a circuit in your own car. Show a ticket from either Ferrari museum at the Autodromo di Modena and you get 15 minutes of track time in your own car for €35, any make or model, extendable at €2.50 a minute, after a briefing from a professional driver. Book at info@autodromodimodena.it.

Driving a Ferrari is not a Ferrari activity

This is where the marketing gets loosest. The test drives around Maranello are not run by Ferrari. They are independent rental agencies with offices on the same street as the museum. Pit Lane Red Passion says so in its own footer: the company "is not controlled, owned or in any other way related to Ferrari SpA". Booking one is legitimate. Believing you booked something official is not.

The paperwork decides more bookings than the price, and it differs by operator. Pushstart requires you to be at least 21 with a licence held three years, shown in the original, and tells non-EU citizens they need an International Driving Permit or an official translation from an embassy or consulate alongside the national licence. Pit Lane Red Passion sets the bar at 19 for foreign citizens and only recommends the permit. Only the terms of the company you book with count — we compared them in Motor Valley from Modena. None of them can produce a permit for you on a Tuesday morning in Maranello.

And "ten minutes" means about nine to ten kilometres. That is the entry package everywhere, and it is over before the adrenaline arrives. Operators themselves flag the 30-minute packages, around 32 km into the hills, as the ones to take.

Operator	Entry package	Price
Motorsport Maranello	Ferrari California, ~10 km / 10 min	from €80
Pit Lane Red Passion	California Turbo, 9 km / 10 min	from €100
Pushstart	Ferrari Portofino, 9 km / 10 min	from €120

At the far end of the same lists, 120 minutes over 130 km in a Ferrari 296 GTS reaches €2,350, with extras such as a passenger seat or photos charged separately.

A racing car rather than a road car means the Autodromo di Modena, not Fiorano, which is closed to the public in every form. Two to five laps in a Ferrari 458, 488 or 296 Challenge, or a Lamborghini Huracán Super Trofeo run from roughly €700 to €1,280.

Lamborghini: the factory tour that actually exists

Thirty kilometres from Modena at Sant'Agata Bolognese, Lamborghini does the thing Ferrari does not. Its official museum page describes tours of the production lines as a guided visit starting from the museum, where "you can witness the birth of the super sports cars".

Lamborghini publishes no prices there; bookings go through its ticketing platform or visit@lamborghini.com. Card Cultura, the Bologna museum card scheme partnered with the museum, lists the full rates as €20 museum only, €90 museum plus factory visit, €25 museum with a guided tour, plus €20 for the simulator. Treat those as indicative: we could not read live prices from Lamborghini's own booking system.

The museum opens daily, 09:30–18:00 from 1 October to 30 April (last entry 17:00) and 09:30–19:00 from 2 May to 30 September (last entry 18:00), with early closures on 23 July and 14 September 2026.

Two rules matter more than the price, both from the museum's access regulations.

• No photographs, video or audio recording of any kind during the factory tour, for reasons of industrial confidentiality and internal security. Before it starts, all phones, cameras and tablets go into guarded lockers. Inside the museum, photos without a tripod are fine for non-commercial use.
• Arrive exactly on time. Access is permitted only by presenting at the ticket office at the scheduled start time, and "any delays could prevent access to the Museum and entail the cancellation of the visit, without any refund for the ticket".

One thing we could not verify on Lamborghini's own site is which days the production tours run. Check the booking platform before you build a day around it.

Pagani, Maserati and Ducati

Three real factory visits, each with a catch worth knowing first.

Pagani, at San Cesario sul Panaro, twenty minutes from Modena. The Factory Tour is a one-hour guided visit to both the Horacio Pagani Museum and the production Atelier, in English or Italian, and booking is compulsory. VisitModena's official listing puts the full ticket at €65 since 1 March 2026, with €53 for over-65s, €58 for groups of 15, €25 for ages 13–18 and free entry up to 12. Read the checkout, not the page: the pre-March figures still sit in a second block further down, so the same listing quotes two prices at once.

The catch is on the same page: tours run every day except public holidays, but production is suspended on Saturdays and Sundays, so at a weekend you walk the Atelier without seeing anyone build anything. Come midweek if that is the point. Atelier access is also not advised in pregnancy, because of fine dust and chemical agents. The museum on its own is a cheaper, unbooked visit, with the figures in Motor Valley from Modena.

Maserati, in Modena itself, and the one nobody expects. The official Factory Tour is 75 minutes through the showroom and selected production areas: €50, €45 for groups of 20 or students over 18, €35 for ages 7–17 with an adult family member, under-7s not admitted. It runs Monday to Friday only, never on public holidays and not in August — tours were suspended from 1 August to 6 September. Dates are released about a week ahead, so check then rather than months out. The showroom alone is free.

Ducati, at Borgo Panigale in Bologna, about 40 minutes away. Per Bologna Welcome, the museum opens 09:00–18:00 daily, closed on Wednesdays except in August, with factory tours at 09:15 and 15:15 in Italian and English on a ticket that includes museum admission. Closed-toe shoes are required. The exclusion list is long, and the page argues with itself: it announces weekend and August tours from July 2026, then rules out Wednesdays, Saturdays, Sundays, 3 August to 1 September, 11, 18 and 25 September and 1 to 9 October. Confirm on Ducati's own platform. We could not read current Ducati prices at source and will not guess them.

What you want, what exists, what it costs

One table, so you can see which version of "factory tour" you are actually buying.

What you want	Does it exist?	Price	Duration	Production visible	Photos
Walk through the Ferrari factory	No — clients and F1 sponsors only	—	—	—	—
Ferrari Factory Panoramic Tour	Yes	€25 adult	45 min	No	No
Ferrari museums, Maranello + Modena	Yes	€38–42 combined	1–1.5 h each	No	Yes
Lamborghini production lines	Yes	~€90 with museum	Allow half a day	Yes	No
Pagani Atelier	Yes	€65 with museum	1 h	Midweek only	Ask on site
Maserati plant, Modena	Yes	€50	75 min	Yes, Mon–Fri	Ask on site
Ducati Borgo Panigale	Yes	See official site	Half a day with museum	Yes	Ask on site
Drive a Ferrari on the road	Via independent agencies	from €80–120	10 min ≈ 9 km	—	Paid extra
Drive a race car on a circuit	Yes, Autodromo di Modena	~€700–1,280	2–5 laps	—	Paid extra
Drive your own car on a circuit	Yes, with a museum ticket	€35	15 min	—	—
F1 simulator	Yes	€30 Maranello, €25 Modena	7 min driving	—	—

What isn't worth it, and who shouldn't bother

Skip the Panoramic Tour if you are coming to see cars being built. You will spend €25 and 45 minutes looking at buildings through glass, unable to photograph any of it. If that was the expectation, the disappointment is in the wording, not in you. Go to Sant'Agata instead.

Skip it too if you travel with a camera and no patience for rules. Between the photo ban, the no-disembarking rule and a possible last-minute cancellation because Fiorano is busy, it asks a lot for one narrow thing.

Skip the Pit-Stop Experience as a same-day idea. It needs five working days' notice, so it belongs in the plan or nowhere.

Do not build a trip around driving a supercar for ten minutes. Nine kilometres is an errand. If the drive is why you came, budget 30 minutes; otherwise put the money into the Lamborghini factory tour, the only ticket here that shows a car being made.

And if engines mean nothing to you, none of this is obligatory — Modena is a food city first. Where to eat in Modena and whether Modena is worth visiting are more use then.

Where to stay

Maranello has little to keep you in the evening and Sant'Agata less. Modena is 18 km from one and 30 km from the other, has the trains, the restaurants and the Enzo Ferrari Museum inside the city. It is where we would base anyone doing this over two days.

If you are driving to Maranello, Sant'Agata or Bologna — and for every factory except Ferrari's you almost certainly will be — the practical choice among our four apartments is Modena Prestige, on Viale Vittorio Veneto. It sits outside the limited traffic zone, so there is no permit to arrange: you park in the public bays in front of the door and leave in the morning without thinking about it. It is on the ground floor, with six steps at the entrance, and the centre is a ten-minute walk. If you would rather wake up over the rooftops, the penthouse further along the same avenue is on the seventh floor with a lift and a terrace facing the Ghirlandina, also outside the zone. All four are on our apartments page, booked directly with us, with no platform commission.

We run no test drives and we act for none of the agencies named on this page. Museum tickets are on our experiences page, with a secure checkout. What we do, gladly, is check the shuttle calendar with you before you buy.

For the inter-museum shuttle and hours, read the Ferrari and Lamborghini museums from Modena; for the rest of the region, day trips from Modena. Arriving from abroad, getting to Modena covers airports and trains, parking in Modena the car, and the Modena ZTL the fines people collect without noticing. From Bologna for the day, that itinerary is here.

Frequently asked questions

Can you tour the Ferrari factory in Maranello? No. Ferrari's own page states that the Panoramic Tour is completely different to the Ferrari Factory Tour, as factory visits are only available to clients and F1 sponsors. There is no public ticket and no way to request one.

What is the Factory Panoramic Tour, and what do you actually see? A 45-minute guided shuttle ride along Viale Enzo Ferrari and around the Fiorano test track. You see the buildings, the track and the 1947 factory entrance through the window, and never get off the bus. Adults pay 25 euros, students and over 65s 20 euros, under 19s with family 7 euros.

Can you take photos on the Ferrari Panoramic Tour? No. Photography and video are prohibited throughout, and the published rules state that staff have the right to view the contents of your device if the rules are not followed. Inside the two museums, amateur photos for personal use are allowed.

How much do the Ferrari museums cost? One museum is 27 euros for adults from September to May and 32 euros from June to August. The combined Musei Ferrari Pass is 38 or 42 euros, usable across a 48-hour window. Under 19s accompanied by family pay 9 or 12 euros for a single museum.

What time does the Panoramic Tour leave? Ferrari's page lists only two departures, at 12:30 and 13:30, but the official Vivara Viaggi booking system shows more: on 25 August 2026 it listed six slots for that day, from 11:15 to 16:30. Check the live calendar, not the Ferrari page.

Can you drive a Ferrari in Maranello, and what do you need? Yes, but not through Ferrari. Independent agencies rent the cars, and one states on its own site that it is not controlled, owned or in any way related to Ferrari SpA. You must be at least 21, have held your licence three years and show the original. Non-EU visitors also need an International Driving Permit.

Which Motor Valley factory can you actually walk through? Lamborghini at Sant'Agata Bolognese runs guided tours of its production lines. Pagani opens its Atelier at San Cesario sul Panaro, Maserati runs a 75-minute tour of its Modena plant, and Ducati opens Borgo Panigale in Bologna — all sold as public tickets, which is exactly what the Ferrari version is not.

Is the Panoramic Tour worth 25 euros? It depends what you expect. If you want to see cars being assembled, no. If you want a guided lap of the Fiorano track and the company site, and accept a window seat and no camera, it is a reasonable 45 minutes. Buy it knowing which one you are buying.